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Fanta African Hair Braiding
Hair braiding salon, Pawtucket, Rhode Island
Visit fantaafricanhair.com (opens in a new tab)The business
A busy braiding salon with a full menu of styles, several stylists, and appointments that run for hours.
What it needed
Long appointments only work when the chair is held by a client who shows up. The salon needed online booking with a deposit, a way to take card payments at the front desk, and a steady flow of new clients finding it on Google and Instagram.
What we built
The site
- Online booking: pick a style, a day and a time, and pay the deposit to hold the chair
- Customer accounts with Apple and Google sign-in, and booking lookup by code
- A full service menu with starting prices and how long each style takes
- Loyalty points that turn visits into money off and free add-ons
- A front-desk kiosk on an iPad for walk-ins, card payments and in-salon reviews
- An owner dashboard for bookings, stylists, payouts and the numbers
Marketing
- Reels and short videos of real client work, in the salon’s own style
- Paid campaigns on Meta that send people straight to booking
- Email updates to past clients
Analytics
- A tracked booking funnel that shows which source each paid booking came from, when the visitor’s browser allows it
- Structured data for Google: the salon, its services, its hours and the cities it serves
Results
182
online bookings with a deposit paid on the site
Dec 11, 2025 to Oct 16, 2026. Salon database
157
different clients who booked online
Same period. Salon database
16 to 103
completed online bookings per quarter, first quarter of 2026 compared with the third
Jan to Mar vs Jul to Sep 2026. Salon database
85
card payments taken at the front-desk kiosk
Since the kiosk went live. Salon database
288
visitors from Google and other search engines
Aug 29 to Oct 11, 2026. Vercel Web Analytics
1 in 3
traceable paid bookings that started with a Google search
6 of 18 traced, Sep 10 to Oct 11, 2026. Vercel Web Analytics
The growth from the first quarter to the third covers everything we ran for the salon in that time: the site, the paid campaigns and the email updates. It is not the website alone.
Counted from the business’s own systems. Test orders and our own visits are left out, and we never publish a client’s revenue.
Want this for your business?
A website on its own, or the site with the marketing and the numbers. Book a call and we will tell you what we would build.