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Lit on Fire Coins
Coin dealer, live auctions on Whatnot
Visit litonfirecoins.com (opens in a new tab)The business
A coin dealer selling US and world coins, bullion and paper money on eBay, and in live auction shows on Whatnot.
What it needed
Selling only on marketplaces means their fees on every sale and no customer list of your own. The dealer needed a store of his own that stays in step with his eBay listings, runs its own auctions, and tells customers when a live show starts.
What we built
The site
- An online store with card, Apple Pay and Google Pay checkout
- Inventory kept in sync with his eBay listings, about 400 of them, so a coin sold there comes off the site
- Timed auctions on the site, with bidding and a reserve
- Live show alerts that arrive when the next Whatnot show starts
- Apple and Google sign-in, order tracking and an Apple Wallet order pass
- Installs on a phone like an app, and an owner dashboard to run it all
Marketing
- Product pages written from his own eBay listings
- A live-show bar that sends site visitors to his Whatnot shows
Analytics
- First-party visit tracking, including clicks out to eBay and Whatnot
- Search-ready pages for every coin, with structured data and a sitemap
The store opened in October 2026. Sales results are too new to report, so this page shows what was built rather than a number we cannot stand behind yet.
Want this for your business?
A website on its own, or the site with the marketing and the numbers. Book a call and we will tell you what we would build.